2%

2% is a communication tool that addresses the existing knowledge gap when purchasing menstrual products in LMICs starting with Uganda.

Watch the 1-minute pitch video

Long description

 2%  highlights the rarity of mammalian menstruation, focusing on the unique 2% known to undergo this process. The uniqueness of every woman’s menstrual experience is driving this awareness initiative, focusing on education/product awareness. A study (Hennegan J, et al. – “I do what a woman should do’ – BMJ Global Health 2020) with adult women in Uganda revealed their desire to be informed consumers of menstrual products. Many face challenges finding the right product, often relying on trial and error, leading to difficulties in managing menstruation, feelings of failure, disgust, and shame.

The project provides comprehensive information on menstrual terminologies, flow variations, absorbency, pad shapes and sizes, product suitability for different activities, frequency and usage patterns, material composition, causes of irritations, and menstrual waste disposal. It emphasises the importance of individual experiences and the need to find the most appropriate option.