A nutrition, consumption and welfare campaign for incentivising preventive healthcare in rural India
Watch the 1-minute pitch video
https://youtu.be/lweuHFfThPU?si=dFoLe8aBJBlIERbqLong description
‘Abhiyaan’ (translates: as a campaign) is a social initiative designed to create a behavioural change for better nutritional habits, and a systematic change for optimised preventive healthcare facilities for lower-income households in India.
Abhiyaan comprises an altruistic system involving the supply of naturally fortified food (Khaan), information about healthy consumption practices (Paan), and a revitalised approach to the existing welfare system (Kalyan). It core focus is on mitigating nutrition deficiencies among children because we believe that preventing ailments and deficiencies during early ages can result in an overall optimised health span for the individual and bring about a habitual shift for the following generations.
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