Etta Studio- Nothing New Here

Etta Studio, a startup on a mission to reframe our relationship with clothing consumption through easy to wear upcycled womenswear

Watch the 1-minute pitch video

https://youtu.be/kZ6T9P8V1B8

Long description

Etta Studio was born from the realisation that the world already has enough clothes to dress the next six generations, yet our obsession with creating and consuming new products has only increase year on year. Put bluntly, we do not need more new stuff, but, our desire for new hasn’t decreased. By providing a chic alternative to extractive fashion, reframing the concept of waste and as an easy entry point to the upcycled revolution, we set out to create a movement of upcycling advocates. So, Etta Studio is on a mission to create a cool closet for a cooler planet. The brand is based on the simple motto ‘Nothing New Here’. This will not only extend to the materials used to create the pieces, but also to the increased popularity of upcycled fashion, removing the idea that the concept of upcycling is anything new or intimidating.