A socially conscious fashion brand seeking to model values and practices that promote a shift away from short-term thinking to achieve sustainability
Long description
Fertiti Asili was founded with the aim of telling the African story in a way that addresses the issues responsible for underdevelopment in Africa. Solving Africa’s entrenched problems requires that we adopt a holistic approach to addressing the causes that produced these problems and eliminate the issues at the root.
The prevalent issues that challenge development in Africa have their roots in a flawed way of thinking. Adopting a new mindset that welcome a shift away from short-term thinking, will change the way we operate or produce goods for the sake of the planet and people. Our way of thinking is our way of life, we cannot solve problems with the same minds that created them.
Fertiti Asili collaborates with young vulnerable and unskilled women to make handpainted/handcrafted African bags, a strategy aimed at minimising the use of machines to allow a slow production process that encourages slow consumption, while providing opportunities to vulnerable women
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