Love Your Street/Ama Tu Calle

A community-based collaborative project for the strategic regeneration of our streets

Long description

The project stars with the launching of a comic book that narrates the different urban situations that anyone can go through on an everyday basis, characterized by a series of “civilized animals” that learn and evolve with every story. Simultaneously a special “game toolkit” will be commercially offered to the people as a ludic alternative to start detecting and planning their own street´s needs and development; people will play to understand. Through a dynamic communication and educational campaign (guerrilla stickers, social networking, workshops, activations, and public events) the project summons individuals and organizations.