MAKE IT COUNT LABEL

MAKE IT COUNT LABEL is an add-on clothing label that stimulates people to wear clothes more often and raises awareness about fashion sustainability.

Long description

Buying sustainable clothing is a good start, but how often will you wear it?

MAKE IT COUNT LABEL is a label that can be attached onto your clothes. Each time you wear an item, you can indicate this on the label by checking one box. Over time the label gives you more insight into your dressing behavior (your favorite picks) and the clothing quality after several wears. This will help you make better buying choices in the future.

MAKE IT COUNT LABEL also wants to start a movement: Let’s be proud of clothes that have been worn a lot! The label might challenge you to wear clothing more often and inspire others to do the same.

In addition, the label has another function: clothing items that wouldn´t be the best sustainable choice, can be a very sustainable second-hand option. With MAKE IT COUNT LABEL you can show others your garment is second-hand and a well-considered choice.