Volver Mío

Pop-up store promoting sustainable fashion consumer culture to Mexico's Gen Z through community building and immersive experiences.

Long description

‘Volver mío’ is a temporary installation that strategically promotes sustainable fashion consumption among Mexican Gen Z through nationwide short-term events in popular shopping hubs. It addresses the necessity of sustainable thinking and education by engaging individuals who may be oblivious to the consequences of unsustainable fashion and are not seeking alternatives.

The installation comprises four areas. ‘Enlightenment’ offers an immersive experience, stressing our fashion choices’ environmental and societal impacts. ‘Creation’ provides an avenue for exploring alternatives through in-house upcycling and collaboration with local designers, fostering creative engagement and community building. ‘Redemption’ empowers visitors to choose whether to donate their creations or make a conscious purchase, taking home their sustainably crafted clothing. ‘Introspection’ provides space for reflection with interactive boards and a photo spot to share the experience through social media.

We are introducing the sustainable fashion market to those who aren’t actively seeking it, rallying allies for a pressing cause.