The textile that communicates awareness about the current UV radiation through a color change of its material.
Long description
Panorama Fabrics is a Berlin textile company that combines textile design and visual communication and is active in the field of innovative textile development in the context of climate change.
Due to global warming, invisible and dangerous UV radiation is increasing. As people cannot adapt quickly enough to their changing environment, they need new tools! SUNKOLOR makes invisible UV radiation visible through a reversible color change of its textile and raises awareness. Especially for children who spend a lot of time outdoors, it is important to learn adaptation strategies in order to enjoy the sun to the fullest.
Panorama Fabrics has already developed several products in the fashion and add-on sector since 2021. These are now to be made available to a larger customer group as part of a marketing campaign. The aim here is to focus on the European market, as this is also where production takes place.
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